77 is a nicotine-pouch brand owned by Luna Corporate Sp. z o.o. in Poland. We list four SKUs from its main range and one from its GHOST Mini line.
Owner and corporate context
77 belongs to Luna Corporate Sp. z o.o. (Polish business registry KRS 0000873454, NIP 6751740806, REGON 387707640), Obornicka Street 174, 62-002 Suchy Las, Poland. The Polish register (KRS) shows the company registered on 14 December 2020, and 77's own site states that it belongs to Luna Corporate Sp. z o.o. Where 77 pouches are manufactured is not published on the site.
Strategic role in our catalogue
We list five 77 SKUs: four from the main range and one from the GHOST Mini line. We don't rank 77 against other brands, and no review of it is published.
Per-can pricing across retailers
Prices are shown on each product page and can change, so we don't quote them here.
Range overview
77's site lists three editions: 77 Standard, 77 VB Edition and 77 GHOST Mini. From the main range we list Ice Mint, Forest Fruits, Tropical Mint and Raspberry Vanilla, all labelled Medium, which our catalogue lists in the slim format, 20 pouches per can. From GHOST Mini we list Mango Extra Strong, a mini-format pouch that our catalogue lists at 24 pouches per can. 77 publishes strengths per pouch (5.2, 10.4 and 20 mg) and lists its GHOST Mini products at 20 mg per pouch; it publishes no mg/g figures. For how strength is labelled (mg/g versus mg per pouch), see our guide "How to choose nicotine pouch strength". For pouch sizes, see "Slim vs mini vs superslim nicotine pouches", and for what a nicotine pouch is, "What are nico pods?".
Strength tiers
The brand owner's labelled tiers and their approximate nicotine reading per can or per pouch. Where a market caps availability at a lower tier than the brand offers, we respect the market rules and do not list above the cap.
| Tier | Approximate strength | Notes |
|---|---|---|
| Medium | ~8 mg/g | Our catalogue's approximate figure. 77 publishes strengths per pouch (5.2, 10.4 and 20 mg), not per gram |
| GHOST Mini | 20 mg per pouch | As published by 77. No mg/g figure is published, so the mg/g on our product page is our own estimate |
How we'll review it
No review of 77 is published yet. Our reviewer programme is planned, not running. When it starts, a review of 77 will record functional facts such as pouch format, pouches per can, the labelled strength set against what the maker publishes, and build quality, using the method described on our how-we-review page. We will not review taste.
Read the full editorial policy on how we review: the eight dimensions, the planned named-reviewer programme, and why we will not score taste.
Frequently asked
Who makes 77?+
Luna Corporate Sp. z o.o., a Polish company at Obornicka Street 174, 62-002 Suchy Las, Poland (KRS 0000873454, NIP 6751740806). The Polish business registry shows it registered on 14 December 2020, and 77pouches.com states that the site belongs to Luna Corporate Sp. z o.o. Where 77 pouches are manufactured is not published.
What is GHOST Mini?+
One of three 77 editions listed on 77pouches.com, alongside 77 Standard and 77 VB Edition. 77 lists its GHOST Mini products (Cola Ice, Mango, Original) at 20 mg per pouch. The site publishes no mg/g figure or pouch weight, so we don't convert.
What strengths does 77 publish?+
77's site lists strengths of 5.2, 10.4 and 20 mg per pouch and gives no mg/g figures. The ~8 mg/g shown for the Medium SKUs on our product pages is our catalogue's approximate figure.
What formats do you list?+
The four main-range SKUs in the slim format (20 pouches per can) and GHOST Mini Mango in the mini format (24 pouches per can), as listed in our catalogue.
Does 77 contain tobacco?+
77 is a nicotine-pouch brand. Nicotine pouches contain nicotine but no tobacco leaf, which is what separates them from traditional snus.
Is there a review of 77?+
No. No review is published yet. A reviewer programme is planned, and we'll say so on this page when one is published.
