Reviewers & reviews

No published reviews yet. Publishing starts when the first reviewer completes their first dimension-scored review. Until then, product pages show manufacturer and label facts only: AggregateRating JSON-LD is omitted, no fake stars, no seeded ratings.

When the first reviews land, here is what each review will contain. The format is fixed editorially so that scores across reviewers stay comparable.

1. A named byline that links to the reviewer's profile — country of residence, snus history, preferred strength range, total review count, and date joined.
2. The eight functional dimension scores, recorded during the session and not after writing prose. Kick intensity, kick onset, lip comfort, duration in minutes, drip volume, moisture retention, discreteness, build quality.
3. A short narrative tying the scores to the session — what the reviewer noticed, what surprised them, what was consistent with the brand's labelling and what wasn't. We deliberately do not write about taste.
4. The session metadata: which can-lot the pouch came from (so batch-variation is traceable), which format and strength was on the lip, how long the can had been open before the test session, and the dated time the review was written.

Aggregate scores across multiple reviewers per product are published on the product page itself, gated on at least one real review per dimension so the page does not show a synthetic average before there is real data behind it.

We chose to launch without any reviews rather than launch with seeded or AI-generated ones. The reviewer programme has not started. When it does, reviewers will be onboarded gradually and each review will carry a named byline.