CLEW

CLEW ships six flavour variants — Cool Mint, Menthol, Spearmint, Watermelon, Blueberry, Wintergreen — all at a uniform 10mg per pouch. Single-tier simplicity for shoppers who want to pick on flavour rather than strength.

CLEW is a nicotine-pouch brand crafted by Nevcore Innovations, according to its own site. All six CLEW SKUs we list are labelled 10 mg per pouch.

Owner and corporate context

CLEW's own site says its nicotine pouches are crafted by Nevcore Innovations; the contact entity on the site is VCherish Innovations Ltd, trading as CLEW Pouches (Companies House 13854094, Dukinfield, Cheshire). Where the pouches are manufactured is not published on the pages we read.

Strategic role in our catalogue

We list six CLEW SKUs. We don't rank CLEW against other brands, and no review of it is published.

Per-can pricing across retailers

Prices are shown on each product page and can change, so we don't quote them here.

Range overview

The six CLEW SKUs we list are Cool Mint, Menthol, Spearmint, Watermelon, Blueberry and Wintergreen, each labelled 10 mg per pouch. Our catalogue lists them in the slim format, 20 pouches per can. CLEW labels strength per pouch rather than per gram, and it doesn't publish a pouch weight on the pages we read, so we don't convert the figure to mg/g. For how strength is labelled (mg/g versus mg per pouch), see our guide "How to choose nicotine pouch strength". For pouch sizes, see "Slim vs mini vs superslim nicotine pouches", and for what a nicotine pouch is, "What are nico pods?".

Strength tiers

The brand owner's labelled tiers and their approximate nicotine reading per can or per pouch. Where a market caps availability at a lower tier than the brand offers, we respect the market rules and do not list above the cap.

TierApproximate strengthNotes
10 mg10 mg per pouchLabelled strength, the same on all six SKUs we list

How we'll review it

No review of CLEW is published yet. Our reviewer programme is planned, not running. When it starts, a review of CLEW will record functional facts such as pouch format, pouches per can, the labelled strength set against what the maker publishes, and build quality, using the method described on our how-we-review page. We will not review taste.

Read the full editorial policy on how we review: the eight dimensions, the planned named-reviewer programme, and why we will not score taste.

Frequently asked

Who makes CLEW?+

CLEW's site says the pouches are crafted by Nevcore Innovations, and names VCherish Innovations Ltd (trading as CLEW Pouches, Companies House 13854094) as its contact entity. The country of manufacture is not published.

Does CLEW contain tobacco?+

CLEW is a nicotine-pouch brand. Nicotine pouches contain nicotine but no tobacco leaf, which is what separates them from traditional snus.

Why is CLEW labelled in mg per pouch?+

That's how the brand labels it: 10 mg per pouch. Converting to mg/g needs the pouch weight, which CLEW doesn't publish on the pages we read, so we don't convert.

Which CLEW SKUs do you list?+

Six: Cool Mint, Menthol, Spearmint, Watermelon, Blueberry and Wintergreen.

Is there a review of CLEW?+

No. No review is published yet. A reviewer programme is planned, and we'll say so on this page when one is published.

All CLEW pouches