CLEW runs six flavour SKUs at a uniform 10mg per pouch — single-tier simplicity for shoppers who pick on flavour rather than strength.
Owner and corporate context
CLEW is an independent brand operating outside the Swedish multinationals' channels. The corporate parent is not on the brand owner's public packaging at the time of writing. The line ships as tobacco-free nicotine pouches at a single labelled strength tier across the entire flavour grid.
Strategic role in our catalogue
CLEW sits in the universal-win cohort with a structural twist — the uniform-strength design simplifies the cross-brand comparison axis (no tier-vs-tier disambiguation) and the price-per-mg-nicotine number ends up cleanly comparable to any brand in our catalogue.
Per-can pricing across retailers
We price the CLEW range at the value-Asia tier of our placeholder bands (€2.49 per can single, dropping to ~€2.04 per can at the 30-pack tier). The lowest per-can rate in our launch catalogue; placeholder pending wholesale terms.
Range overview
Six SKUs on the launch catalogue, all at 10mg per pouch: Cool Mint, Menthol, Spearmint, Watermelon, Blueberry and Wintergreen. Slim format, 20 pouches per can across the range.
Strength tiers
The brand owner's labelled tiers and their approximate nicotine reading per can or per pouch. Where a market caps availability at a lower tier than the brand offers, we respect the market rules and do not list above the cap.
| Tier | Approximate strength | Notes |
|---|---|---|
| Standard 10mg | 10 mg per pouch | Uniform across all six flavour SKUs |
How we'll review it
Three priorities. Lip comfort, because the uniform formulation across six flavour SKUs is a useful structural control — if comfort scores diverge meaningfully between flavours from the same factory, that is a flavour-carrier signal rather than a base-pouch signal. Kick onset and duration, because the 10mg/pouch label sits on the bridge between Medium and Strong on the wider market and the framework measures whether the labelled load is felt in the same direction by named reviewers. Build quality, the standing manufacturing-tolerance check on any independent-channel brand.
Read the full editorial policy on how we review — the eight dimensions, the named-reviewer mechanic, and why we will not score taste.
Frequently asked
Who makes CLEW?+
Independent brand operating outside the Swedish multinationals' distribution tiers. The corporate parent is not on the brand owner's public packaging.
Is CLEW tobacco-free?+
Yes. Synthetic or plant-fibre carrier, not ground tobacco leaf.
Why is CLEW labelled in mg/pouch instead of mg/g?+
The brand owner labels the line in mg per pouch (10mg) — a common convention on the line. To compare against mg/g brands, divide the per-pouch load by the pouch weight; 10mg per pouch maps to roughly 13–14 mg/g on a standard slim pouch.
What flavours does CLEW ship?+
Six on the launch catalogue: Cool Mint, Menthol, Spearmint, Watermelon, Blueberry and Wintergreen.
How will CLEW show up in your reviewer scores?+
Eight-dimension functional review per SKU — kick intensity, kick onset, lip comfort, duration, drip volume, moisture retention, discreteness, build quality — with named-byline reviewers and no taste scoring.
