NEAFS

NEAFS runs the broadest tier-by-flavour matrix in this catalogue — six flavour families (Lush Ice, Mango Ice, Blueberry Ice, Menthol, Mint Fusion, Ice Cool) each in three strength tiers (Regular, Strong, Extra Strong) for an 18-SKU range.

NEAFS is a brand whose website is operated by Neafs U.K. Ltd in London. We list 18 NEAFS nicotine-pouch SKUs: six flavours in three strength tiers.

Owner and corporate context

NEAFS' website terms say the site is operated by Neafs U.K. Ltd (Companies House 13561348, London, incorporated 11 August 2021). Who manufactures the pouches, and where, is not published on the pages we read.

Strategic role in our catalogue

We list 18 NEAFS SKUs. We don't rank NEAFS against other brands, and no review of it is published.

Per-can pricing across retailers

Prices are shown on each product page and can change, so we don't quote them here.

Range overview

We list six NEAFS flavours, Lush Ice, Mango Ice, Blueberry Ice, Menthol, Mint Fusion and Ice Cool, each in the brand's Regular, Strong and Extra Strong tiers, for 18 SKUs. Our catalogue lists them at 20 pouches per can. NEAFS doesn't publish mg/g figures on the pages we read, so the figures in the table below are our catalogue's approximate listing. For how strength is labelled (mg/g versus mg per pouch), see our guide "How to choose nicotine pouch strength". For pouch sizes, see "Slim vs mini vs superslim nicotine pouches", and for what a nicotine pouch is, "What are nico pods?".

Strength tiers

The brand owner's labelled tiers and their approximate nicotine reading per can or per pouch. Where a market caps availability at a lower tier than the brand offers, we respect the market rules and do not list above the cap.

TierApproximate strengthNotes
Regular~6 mg/gOur catalogue's approximate figure, not published by NEAFS
Strong~12 mg/gOur catalogue's approximate figure, not published by NEAFS
Extra Strong~16 mg/gOur catalogue's approximate figure, not published by NEAFS

How we'll review it

No review of NEAFS is published yet. Our reviewer programme is planned, not running. When it starts, a review of NEAFS will record functional facts such as pouch format, pouches per can, the labelled strength set against what the maker publishes, and build quality, using the method described on our how-we-review page. We will not review taste.

Read the full editorial policy on how we review: the eight dimensions, the planned named-reviewer programme, and why we will not score taste.

Frequently asked

Who makes NEAFS?+

The NEAFS website is operated by Neafs U.K. Ltd (Companies House 13561348, London). The manufacturer of the pouches and the country of manufacture are not published on the pages we read.

Which NEAFS SKUs do you list?+

Six flavours, Lush Ice, Mango Ice, Blueberry Ice, Menthol, Mint Fusion and Ice Cool, each in Regular, Strong and Extra Strong: 18 SKUs.

What strengths does NEAFS publish?+

NEAFS uses the tier names Regular, Strong and Extra Strong. It doesn't publish mg/g figures on the pages we read; our product pages show the store's approximate figure.

Do NEAFS pouches contain tobacco?+

These are nicotine pouches. Nicotine pouches contain nicotine but no tobacco leaf, which is what separates them from traditional snus.

Is there a review of NEAFS?+

No. No review is published yet. A reviewer programme is planned, and we'll say so on this page when one is published.

All NEAFS pouches